We all see the billboards , the commercials and hear the advertising on the TV all day long, on average about every minute or so. If you are a channel surfer like me, you might hear it more often. ’15 minutes can save you 15 %. ‘It’s so easy a caveman can do it’. Your in good hands.’ and the big one,’ Like a Good neighbor’, constantly reminding you that they are a big insurance company and can take care of all your needs.
I love the commercials and these companies have been around a long time, and yes they have a ton of clients. But are they really what YOU need and are they SAVING you as much as possible?
Who is paying for all that awesome advertising that can be funny, or make you get the tissue . Well my friends, YOU are. So I hope you enjoy those commercials.
Did you know there are a TON of great , financially sound auto insurance companies doing business and HAVE been doing business since Moses was a baby, that are A rated by AM Best that wants your business and CAN really save you a ton of money and guys I have them ALL!
As an independent agent, I run in to a few of the same objections when asking them if i can quote the auto insurance. The answer I get is’ I have been with them since I was 16!”
Ok, now that you are all grown up and can make up your own mind, how about calling to see if what you had then is what you really need now? Lifestyles change, companies change, and most of all, auto RATES change. They go up and they come down. Why continue to stay with status quo if it could be costing you hundreds of dollars?
It amazes me the way we all think sometimes or the things we will do to save a nickle, but completely miss looking for the big savings on our biggest expenses.
Now in saying that, the idea of having all these different companies, the ‘big well known ones’ includes, is because competetion is GOOD for business! Come on, do you really think 3 different auto companies can take care of every single person’s need? We are a very DIVERSE community and our needs as individuals and families is as different as each snowflake that will ever fall to earth. Ok so not to many snowflakes in Florida, but you get my meaning.
This is not our parents life, so why should your insurance be taken care of as if it were?
I hope I have given you food for thought!
P.S Immitation is the best form of flattery, but if you choose to use my info, remember to give me props! 
June 9, 2010 at 5:44 pm |
I dont know anything about insurance, but I do know about marketing. Just as marketing changes from generation to generation to support the focus of that era….so should insurance. The oldie-but-goodies take up lots of the air waves and drownd out competition not because they are better…but because they have more money!! Good thought Dianna.
June 15, 2010 at 3:04 pm |
I find it interesting that there are a few places in our life that we stick with the same old thing – and I think it’s because we are afraid of change… even if the change is better for us!